What working with our studio gives you

Every order that leaves the Johannesburg workshop follows the same set of standards, whether it is a single duvet cover or a full guesthouse linen run. These are the practical differences you notice after the first night and after the first year of washing.

Fabric that is certified before it is cut

We source only OEKO-TEX certified cotton and linen, so the fibres are free from harmful substances before they reach the cutting table. For sleepwear and sheets that sit against your skin all night, that certification is not a marketing line, it is the starting point.

Deep pockets that stay put

Fitted sheets are cut for mattresses up to 40 cm deep, with a fully elasticated hem that runs around the entire edge. No more re-tucking corners at 2 a.m. or fighting a sheet that has worked its way loose by morning.

Seams made to survive weekly washing

Duvet covers use hidden button closures and reinforced French seams, so the fabric does not fray or pull apart after repeated cycles. Hotel laundry rooms are rough on textiles, and we sew every piece as if it will end up in one.

Colour families that work together

Our palette stays within soft ivory, dusty blue and warm sand tones, so a pillowcase bought this season will still sit well next to a duvet cover from last year. You can build a layered bed over time without starting over.

Wholesale handled separately

Guesthouses and boutique hotels order through a different channel with its own lead times and volume pricing. That keeps retail stock moving quickly while giving hospitality clients a dedicated point of contact for their linen cycles.

A thread-count guide that is honest

We explain what the numbers actually mean for percale, sateen and linen blends, so first-time buyers can choose based on how they sleep, not on the biggest label. The guide covers weave, fibre length and what feels cool versus what feels smooth.

Not sure which weave suits your climate or mattress depth? Our guide center walks through the differences, or contact the studio directly for advice on your specific setup.

How a Madeleine Order Comes Together

From the first fabric consultation to the finished stack of bedding, each order moves through the same careful sequence at our Johannesburg studio. Here is the path your sheets take.

01

Fabric Selection

You choose your weave, thread count and colour family. We send swatches of percale, linen blend and cotton sateen so you can feel the hand of each fabric before we cut anything.

02

Measurements Confirmed

For fitted sheets, we check your mattress depth. For duvet covers, we confirm the insert size. Standard and queen pillowcases are sized against your existing pillows so nothing comes up short.

03

Cutting and Sewing

Each batch is cut from OEKO-TEX certified rolls and sewn in-house. Hidden button closures on duvet covers and elasticated hems on fitted sheets are finished by hand, with every seam inspected.

04

Quality Check

We examine thread tension, check for loose fibres and verify that all closures sit flat. Any piece that does not meet our standard is set aside rather than shipped.

05

Packing and Dispatch

Your order is folded, wrapped in breathable cotton storage bags and dispatched. Wholesale deliveries for guesthouses are packed separately from direct orders, with clear labelling for each room set.

06

Care Guidance

Every parcel includes a simple care card with washing temperatures and drying tips for your specific weave. Linen and percale need different habits, and we want yours to last.

Not sure which weave suits your sleep? Our thread-count guide walks first-time buyers through the basics. For guesthouse or hotel orders, contact our wholesale team directly.

Ways to order from the studio

We keep our retail and wholesale channels separate so each order gets the right attention. Choose the route that fits how you want to buy, and we will handle the rest from cutting to delivery.

Direct to your door

For single sets and bedroom refreshes. Order percale sheets, linen duvet covers, or a few pillowcases in standard or queen size. Each piece is cut and sewn at our Johannesburg studio, then shipped to you.

  • Choose by weave, size, or colour family
  • Hidden button closures on all duvet covers
  • Fitted sheets for extra-deep mattresses
Browse the retail range

Wholesale for guesthouses

For boutique hotels and guesthouses that need consistent, durable bed linen across multiple rooms. We supply fitted sheets, duvet covers, and pillowcases in bulk, with a dedicated contact for reorders.

  • Hotel-quality cotton sateen and percale
  • Uniform sizing for standard bed types
  • Separate handling from retail orders
Talk to wholesale

Custom & sample orders

Need a specific colour match for a guesthouse renovation or a sample set before committing? We can work with you on fabric choice and sizing for a small batch.

  • OEKO-TEX certified fabric options
  • Small runs for trial or special projects
  • Lead times confirmed before cutting
See how others order

Not sure which option fits? Read our thread-count guide for first-time buyers, or contact the studio and we will point you in the right direction.

What guests and regulars say about the bedding

A few notes from guesthouse owners and home buyers who have lived with our percale, linen and sateen sets for a season or two.

We run eight rooms on the Garden Route and switched every bed to the deep pocket fitted sheets. They stay on the mattress through a full weekend of guests, which is more than I can say for the previous supplier. The percale washes well and still feels crisp after a year.
Marlene V. Guesthouse owner, Plettenberg Bay
I bought a linen duvet cover mainly for summer, but it turned out to be the set we reach for in winter too. It softened after the second wash without going limp. The hidden button closure is a small detail that makes a real difference when you remake the bed in the dark.
Thandi M. Home buyer, Johannesburg
Our boutique hotel orders the cotton sateen sets in bulk. The thread count is honest and the colour batches match from one order to the next. That consistency matters when you are stocking twelve rooms and need replacements to look identical.
Pieter du Toit Hotel manager, Franschhoek
The queen pillowcases are generously sized, so the pillows do not peek out at the ends. I also ordered a pair of the cotton pyjamas and the fabric breathes properly on warm nights. No pilling after several months of weekly washing.
Naledi K. Returning customer, Pretoria
I was unsure about the thread count guide at first, but it helped me pick a percale set instead of a heavier sateen. The sheets are cool without feeling thin. Delivery to Durban took a few days and the packaging was neat, no plastic waste.
Sarah B. First-time buyer, Durban
We supply a small lodge near the Kruger and the linen has held up through constant industrial washing. The fitted sheets for the extra-deep mattresses are the only ones we have found that do not ride up. The studio also responds quickly when we need to restock.
Johan E. Procurement lead, Hoedspruit
Cookie settings

We use cookies to keep the site reliable, remember basic choices, and understand which pages are useful. You can accept, reject, or review the settings before continuing.